Ideation vs. Innovation
Rate this Column: (3.7 Stars | 9 Votes)
|Drucker | Peter Drucker | Ted Levitt | innovation | Business Strategies|
Both Peter F. Drucker and Harvard's Ted Levitt noted that creativity is only one part of successful innovation. They provided a treasure trove of practical insights into the notions of creativity, ideation and innovation.
It's often said: People often confuse good management with a good idea that makes management look good.
However, a good idea must be put into action. This requires hard work, processes, procedures and a structure to make it all happen.
Unfortunately, there's a lot of "idea people" but a scarcity of "innovators." Organizations need people who can take a good idea and convert it into operating reality.
For starters, let's examine the "talkers." They think of themselves as “idea” people. They complain about the stand-pat senility or massive inertia of the organization. They complain about management’s refusal to implement their ideas. They complain, complain and complain.
Do You Ignore Them? Tell Them To Go Away?
These-corporate malcontents enjoy living dangerously by telling other people what they are doing wrong. In short, they take no responsibility for implementation.
There is no shortage of creativity or of creative people in American business. But there is a need, Drucker and Levitt reminded us, for innovators.
"Creativity does not automatically lead to actual innovation," Drucker said. Creativity and innovation are not synonymous.
Creativity without a business plan and an organizational structure to administer the plan (i.e., action-oriented follow-through) is meaningless. At best, creative ideas remain good intentions if not implemented.
The trouble, noted Levitt, with many important, good ideas "is that the people with them have the particular notion that their jobs are finished when they suggest them; that it is up to somebody else to work out the dirty details and then implement the proposals.”
The Importance of Change
We agree with the assertion that organizations need people to lead change. A leader looks for change, knows how to find the right changes and understands how to make them effective.
Unfortunately, many advocates for the need for more creativity in business fail to realize great, original ideas require more than talk. They require constructive action.
There's really no shortage of creativity or of creative people in business institutions. Brainstorming sessions are, indeed, exciting, liberating and valuable.
Almost anybody can produce good ideas in an encouraging environment. The scarce people are those who have the experience, know-how and staying power to assemble, organize and coordinate all the elements required to produce innovation.
De-Motivation Index- Take the Test!
How Peter Drucker Changed My Life
Reinventing the Training Function: The Next Phase
Will the MBA Degree Become Less Valuable in the Near-Future?
3 Ways to Increase the Productivity of the Knowledge Worker
An Economic Crisis Brings Great Opportunities and Responsibilities For All of Us
The Secret to Achieving More with Less: Increasing the Productivity of Resources to Cope with a Rapidly Changing Economic Environment
Drucker and Heroic Leadership
How Lessons from Billiards Can Help Train Employees
The Best-Kept Secrets of Learning Smarter
* = required.
Picking People: Systematically Matching Strengths with Opportunities
No one can guarantee the performance of a manager or executive appointed to a new position. Indeed, if the... Read more
From the HRIQ Editorial Staff
The Phone Call that Sparked a Discipline
As the author of Inside Drucker’s Brain, the most common question I get asked is: “Who is Peter... Read more
Drucker's Emphasis on Productivity Improvement
Editor's note: This article will discuss four strategies, formulated by Peter Drucker, for obtaining... Read more
From the HRIQ Editorial Staff