Articles by William Cohen, Ph.D.
Dr. Bill Cohen is a retired Air Force general and president of the California Institute of Advanced Management, an MBA-granting graduate university. He graduated from West Point and has an MBA from the University of Chicago and an MA in Management and PhD in Executive Management from the Peter Drucker and Masatoshi Ito Graduate School of Management at Claremont Graduate University. His more than 50 books on business and Management, including A Class with Drucker, Heroic Leadership, Drucker on Leadership, and The Practical Drucker, have been published in 23 languages. He can be reached at www.gociam.org.
Drucker wrote that the purpose of strategy is to enable an organization to achieve its desired results in an unpredictable environment. Contrary to what “everybody knows,” strategy is not about achieving results in a known and foreseeable environment, but in an environment that is unknown and unforeseeable. That’s why politicians, military leaders, as well as business...Full Article »
Consulting has always fascinated me. I think maybe this started with Sir Arthur Conan Doyle’s famous character, Sherlock Holmes, who was according to Doyle, a “Consulting Detective.” Here was a totally independent expert who, in effect, answered to no one. He did as he pleased, and though many powerful law and order officers and administrators were frustrated...Full Article »
Leading using indirect influence tactics can sometimes be far more effective than giving direct orders or instructions. These tactics may not be as straightforward regarding your aims, your means, or both. This does not necessarily make them wrong when they benefit the mission and those you lead. It does reemphasize that your leadership must be for the benefit of others, not yourself....Full Article »
No one starts right out in life accomplishing what we might think of as “big things." We start as an infant and accomplish what we now consider to be small things like learning to walk, talk, read, write, and reason. But are these really small things? Think back. At the time you first learned to do any of these things you probably didn’t think it was so small. The truth is, even...Full Article »
China is a major trading partner with many countries and its marketing prowess continues to grow. I have been fortunate in that a number of my books on leadership and marketing have been translated into Chinese including both the traditional Chinese of Taiwan and the simplified or “people’s Chinese” of Beijing and Mainland China. My book, Drucker on Marketing is currently being...Full Article »
I don’t know how anyone got the idea that a leader could sit back and lead from somewhere in the rear, but it's sheer balderdash. There is only one place from which you can lead effectively, and that’s from right up front. This means you get to take the risks, make the sacrifices, and get beat up just like the rest of your team. The Mystery of Jeanne d'Arc Jeanne...Full Article »
Peter Drucker wrote that there is no substitute for leadership. Real leadership is far more than manipulating people to do what you want. Real leadership alone can make the difference between success and failure in anything you do for yourself or in any group you are in. Extraordinary leaders dare the impossible and as a result they achieve the extraordinary. Things that average leaders would...Full Article »
Drucker conducted his consulting mainly by asking questions. Many of his clients found this a bit disconcerting at first, though most found it extremely useful once they got used to it. As one client reported in print, “The questions got us to think.” Eventually Drucker’s basic questions were published separately by the Frances Hesselbein Leadership Institute and edited as...Full Article »
Drucker is famous for declaring the foundation and central importance of thinking through “what our business is and what it should be.” Less famous is what Drucker declared must be done after the basic definition of the business and its purpose and mission — that is the big goals of the organization — have been decided. He stated that these goal statements must be...Full Article »
Once I watched a friend play a board game called Risk. To his utter frustration, my friend just could not win at this game of strategy. The object of the game is to occupy every territory on a board on which a map of the world is represented, and in so doing to eliminate all other players. You do this by contesting with other players whose pieces, each representing one army, are placed on this...Full Article »Events of Interest