brand
Your All-Remote Talent Brand: It’s NOT About the Perks
December 21 by Dave GilbertGitlab's Dave Gilbert outlines how to adjust your employer brand as part of a talent strategy optimized for hiring remote employees as you move beyond the office.
The Negative Interview Process
December 08 by Kevin HarryEven as the economy crumbles and companies lay off their workers, it is more critical than ever to sharpen the interview process at your company. Job candidates today are more cautious and less likely...
Let's Ship All the Jobs to China!
November 12 by Michael RosenbergWhat about those companies that have shipped the jobs to China? How can we compete with them when they are paying people so much less than we have to pay them here? The answer lies in the business.
Leadership as a Brand: Part 2
October 22 by Dave Ulrich and Norm SmallwoodBranded Leadership MattersWhen firms have a leadership brand, they win on multiple dimensions. They win with investors because investors will grant higher market value for similar earnings, often call...
Leadership as a Brand: Part 1
October 20 by Dave Ulrich and Norm SmallwoodLeaders MatterResearch shows—and experience confirms—that organizations with strong and effective leadership at all levels achieve superior business results, while organizations with incon...
Monogamy, Polygamy or Just Engaged?
October 13 by Sue Schaefer and Sue WymanThe search for talent is complex and requires the skill of a mature professional who understands both business and the people who have the critical ability to make businesses successful. A successfu...
Building a Leadership Brand
October 01 by Dave Ulrich and Norm SmallwoodQuick: What do the following firms have in common? General Electric, whose motto is "imagination at work," is a diversified company with $163 billion in annual revenue. It is famous for developin...
A Seat at the Poker Table with Susan Hailey
September 10 by Susan HaileyA Seat at the Poker Table with Susan Hailey: Innovation in Recruitment
This is Not Your Father's First Day On the Job
August 25 by Lynn ShleeterWhen hiring recent college graduates, companies must realize that this generation expects more than its father’s company orientation program. Gone are the administrative days when new hires and intern...
"Burning" Your Image in Your Customer's Mind
August 11 by Bruce MendelsohnMarking things, people or animals by burning identifying marks onto them is not new. So why do marketers make branding so complicated? Why do companies spend millions of dollars researching, launching...
One Page Talent Management at Avon Products
June 16 by Marc EffronMarc Effron is the founder of the New Talent Management Network, a group devoted to improving talent management (TM) effectiveness by conducting original research that benefits the TM community