intangibles
Intangibles: Measuring the Hard to Measure and the Hard to Value
July 20 by Jack and Patti PhillipsLearn more about intangibles and how organizations deal with these intangibles.
The Basics of ROI
September 09 by Jack and Patti PhillipsIn previous columns, we have discussed the term "return on investment" (ROI) and described the use of ROI as an important metrics category. In this column, we will address the philosophy of applying...