Discover how the power of social networks can boost the power of wellness initiatives

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Peer pressure doesn’t end in high school. Research suggests that health behaviors are significantly influenced by social networks.

What does this mean for your organization? If you have or are contemplating a wellness program, social networking could be a powerful untapped resource for increasing its effectiveness.

In this webinar, you’ll:

• Learn about the behavioral science behind this phenomenon
• See results from a WebMD analysis on the impact of telephonic coaching on un-coached co-workers, including estimated cost savings from the secondary impact
• Explore strategies for leveraging social networking to enhance wellness initiatives

Host:

Scott Heimes Sr. VP Marketing & Consumer Engagement WebMD Health Services

Scott Heimes oversees marketing, consumer engagement, analytics and strategic planning for WebMD Health Services. Previously he was President of Heimes & Co., a consulting firm that helped healthcare and retail organizations drive strategic growth by optimizing their marketing, sales, business development and ecommerce operations.

Prior to starting Heimes & Co., Scott was senior vice president of Consumer Solutions for OptumHealth, a health management and well being services company within UnitedHealth Group. In this role, Scott led OptumHealth’s direct to consumer media and ecommerce businesses, its interactive health management solutions, and the company’s consumer engagement services agency. Before that he was group manager of interactive marketing for Target Corporation, where he oversaw the marketing planning and strategy for Target’s interactive marketing and innovation efforts.