Social Media & HR: Collaboration & Community

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This FREE webinar was recorded on: September 3, 2009 12:00:00 PM EDT

What do you really know about social media?

It’s more than you think. Social media is a powerful learning and development tool that engages employees, improves productivity, and enhances learning- more efficiently and at a low cost.

Paul Burani, Partner of Web Liquid Group, discusses with Human Resources IQ, how to create a knowledge resource and sustain communities over the long run through social media.

In this presentation, you will learn:

• Techniques to build and sustain communities of people
• Ways to overcome perceived obstacles to social networking
• Lessons on tracking and success metrics
• Steps on how to address a broad audience, conservatively, and have a good time doing it
• The importance of amplifying positive experiences to the broader online community

Presenter:

Paul Burani Partner Web Liquid Group

Paul Burani began his career in market research, managing Kraft and Nestle accounts for New York-based NPD Group. After participating in the Copenhagen Business School's Innovation and Business Development program in 2004, he began his consulting career with a focus on digital media. In 2006, he guided a Super Bowl-themed YouTube channel into a variety of high profile channels including NBC, AOL, the Wall Street Journal, and the front page of Yahoo! A year later, he founded Clicksharp Marketing to help entrepreneurs use digital media to take on larger competitors and grow their businesses.

In July of 2009, Clicksharp was acquired by London-based Web Liquid Group, bringing enhanced search engine marketing and social media strategy to the agency’s existing capability set. His work has spanned a variety of industries including consumer products, apparel, travel & hospitality, with clients such as Avis, Hilton, LG Electronics, and Paypal.